Launch without the friction, cost, or commitment of traditional retail.

The Microstore concept is IEM’s strategy of placing compact, high-design retail storefronts in high-traffic common areas of premier malls across the U.S.

These 10x15 stores give digitally native and emerging brands a low-risk way to enter physical retail without committing to long-term leases or the cost and logistics of building out a full in-line store. IEM partners utilize Microstores as an incubator to test markets prior to committing to longer-term inline leases.

IEM has the capabilities to handle everything from store design and staffing to daily operations, making it easy to test new markets, validate retail strategies, and drive brand visibility in top-performing shopping centers.