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The Beauty Capsule - Reinventing How Consumers Discover Beauty
The Beauty Capsule is an automated sampling kiosk that delivers curated beauty, skincare, and fragrance samples directly into the hands of shoppers at America’s busiest malls.
In partnership with leading mall developers around the US, the Beauty Capsule is being deployed across top high-traffic malls nationwide, creating a new, data-driven channel for beauty brands to reach consumers at the moment of retail inspiration.
How It Works
1. Explore & Select
Shoppers browse 10–15 featured products and choose up to four free samples that match their interests.
2. Instant Sampling
After first-party data is collected, the selected samples are instantly dispensed from the kiosk — no waiting, no shipping.
3. Seamless Conversion
Each sample includes a digital offer or QR code that guides shoppers to purchase the full-size product in-store or online.
For Brands
Each participating brand receives access to a real-time analytics dashboard that tracks:
Samples dispensed realtime conversion rates
Consumer engagement
Product reviews
Redemption and conversion performance
Discover how IEM can unlock your brand’s next growth channel.
