Caddis Eyewear

IEM managed every aspect of Caddis Eyewear’s microstore rollout. Working with Starch Creative for design and manufacturing & BDS Solutions for hiring, training, and staffing. While the footprint is compact, eyewear brands like Caddis can effectively showcase a wide range of SKUs, making them especially well-suited for IEM’s microstore concept. By situating the brand in high-traffic Simon Property Group malls, Caddis gained valuable visibility, introduced its bold designs to new audiences, and established a scalable retail model.