The Beauty Capsule – SMS Consent & Opt-In Overview

Updated March 20, 2026

Overview of the Experience

The Beauty Capsule is an interactive, in-store kiosk experience operated by IEM Media, designed to help users discover and explore fragrance products in a retail environment.

As part of this experience, users may choose to provide their mobile phone number to enhance and continue their interaction beyond the kiosk.

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How the SMS Opt-In Works

During your interaction with The Beauty Capsule kiosk:

1. You engage with a touchscreen experience located in a retail environment

2. You are prompted to enter your mobile phone number

3. Before submitting, you are shown clear consent language regarding SMS communications

4. You receive a one-time verification code (OTP) via SMS

5. Your session is securely linked to your phone number

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Important Note on Features

Certain features of The Beauty Capsule experience, including free sample distribution, are only available after entering a valid mobile phone number.

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What You Are Signing Up For

By entering your phone number on The Beauty Capsule kiosk, you agree to receive SMS messages from The Beauty Capsule, operated by IEM Media.

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These messages may include:

- One-time passcodes (OTP) for session verification

- Notifications related to your kiosk experience

- Product information and follow-ups

- Review and feedback requests

- Reminders to complete your experience

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Message frequency varies based on your interaction.

Message and data rates may apply.

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Consent Disclosure

“By entering your phone number, you agree to receive SMS messages from The Beauty Capsule. Message and data rates may apply. Reply STOP to opt out, HELP for help.”

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Example SMS Messages

Verification Message (OTP):

The Beauty Capsule: Your verification code is 123456. Msg & data rates may apply. Reply STOP to opt out, HELP for help.

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Welcome Message:

The Beauty Capsule: Welcome! Your number is now linked. Msg frequency varies. Msg & data rates may apply. Reply STOP to opt out, HELP for help.

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Experience Reminder:

The Beauty Capsule: Don’t forget to complete your experience! Msg frequency varies. Msg & data rates may apply. Reply STOP to opt out, HELP for help.

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Feedback Request:

The Beauty Capsule: How did you enjoy your experience? Leave a review here: [link] Msg frequency varies. Msg & data rates may apply. Reply STOP to opt out, HELP for help.

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Opt-Out & Help

Reply STOP to unsubscribe

Reply HELP for assistance

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Privacy & Data Use

Your phone number is used to support your Beauty Capsule experience and related communications.

We may use collected data in an aggregated and anonymized format to generate insights and reports, which may be shared with or sold to third parties.

Your phone number and personally identifiable information will never be sold or shared with third parties.

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You may request deletion of your information at any time:

Email privacy@iemmedia.com to request removal of your data.

We will confirm deletion of your records within 30 days.

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Deletion of your data may limit or prevent your ability to use certain IEM Media products or experiences in the future.

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Contact Information

IEM Media

Email: privacy@iemmedia.com