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Retail, reimagined for the modern mall.
We partner with emerging and high growth brands to launch Microstores in the common areas of premier malls across the US—without the friction, cost, or commitment of traditional retail.
We’re shrinking the storefront. Not the impact.
Lower upfront buildout costs compared to traditional in-line stores
More shopper traffic in premier mall common areas vs. typical in-line locations
Of all retail sales still take place in physical stores
We’re honored to partner with some of the most forward-thinking, high-growth brands in the world.
Explore our brand partners below and see how we’ve helped them create standout physical experiences.
OOFOS
OOFOS is a recovery footwear brand recognized for its innovative OOfoam™ technology that reduces impact and stress on the body. Their IEM microstore brings the brand into high-traffic mall environments, giving new consumers the chance to try the product firsthand while boosting awareness and retail growth.
Generation Tux
Generation Tux is a modern formalwear rental brand that makes renting a suit or tuxedo simple and stress-free. Through IEM’s microstore format, Generation Tux connects with consumers in high-traffic mall environments, offering an accessible and experiential way to browse styles, get fitted, and discover their streamlined online rental process.
Caddis Eyewear
Caddis is an eyewear brand that combines style with function, creating readers, prescription, sunglasses and blue light glasses designed to standout. Their IEM microstore highlights their bold designs in premier mall spaces, allowing shoppers to try on frames in person while expanding brand visibility and driving new customer acquisition.
